The Etisalat Award for Arabic Children’s Literature aims to support the children’s book industry in the Arab world and achieve the following objectives:
- To raise the standards of children’s book production in the Arab world.
- To recognise children's books that are distinctive, contemporary and novel and that enrich Arabic children's literature.
- To demonstrate that books continue to be the principal cultural product in the midst of diverse electronic alternatives available today.
- To encourage publishers, writers and illustrators towards increased innovation in the field of children’s book publishing.