The Etisalat Award for Arabic Children’s Literature was launched to support the Arabic children’s book industry in the Arab world and achieve the following objectives:
- To raise the standards of children’s book production in the Arab world.
- To recognise children's books that are high-quality and address contemporary issues.
- To promote children’s books in the face of the various electronic alternatives available today.
- To encourage creativity among publishers, writers, and illustrators in the field of children’s book publishing.